Changing the way the world moves 

Critical Techworks

Website
Branding
Technology
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Critical Techworks, a new joint venture between the BMW Group and Critical Software

By fusing cutting-edge technology with exceptional talent, the company is developing next-generation software systems for the BMW Group’s future driving machines. From autonomous driving to electrification and connectivity, Critical Techworks is set to change the way the world thinks and feels about cars.

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Lavva was invited to build the brand from the ground up, creating a cohesive identity and an engaging digital presence that reflects the company’s pioneering spirit and bold vision. The result is a modern, dynamic brand and website designed to captivate the diverse audiences across the tech and automotive industries.

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Branding

As a new company in a rapidly evolving space, Critical Techworks needed a brand that would stand out and capture its essence: a forward-thinking, agile technology company pushing the boundaries of mobility. We crafted a vibrant visual identity, with bold colors and sleek typography that convey innovation, energy, and progress.

At the heart of the brand is a lively, animated logo — a symbol of motion and transformation, reflecting the company’s dedication to shaping the future of transportation. This dynamic logo is complemented by custom icons and a rich suite of design elements, adding visual interest while reinforcing the company’s cutting-edge ethos.

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Poster Video

Website Development

For the website, we took a holistic approach, designing and developing a fully immersive experience that brings Critical Techworks’ innovative projects to life. The website serves as both an informative hub and a showcase for the company’s groundbreaking work in autonomous driving, electrification, connectivity, and beyond.

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With smooth, engaging animations, intuitive navigation, and interactive elements, the site reflects the brand’s agile and future-focused nature. We worked closely with the team to ensure every detail, from content structure to user experience, supported their mission to revolutionize the way the world moves. The end result is a website that’s not only visually striking but also deeply informative, helping visitors understand Critical Techworks’ vision and the transformative projects they’re developing.

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A New Brand, A New Future

Lavva’s work for Critical Techworks goes beyond just creating a brand and website — it’s about building a digital experience that embodies the company’s values and vision for the future of driving. From branding to a fully realized website, we’ve helped Critical Techworks position itself as an agile, innovative leader in the tech and automotive space, ready to change the world of mobility.

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