"Surrender to the new beginning of our journey.”
Its a bold statement but you can't have it other way when you're a new company of the BMW Group.
Critical Techworks, a new brand, a new challenge
Mobility, smart cities and IoT are new terms that are bringing us a renewed vision about the way humans use transportations and move.
Critical Techworks is part of this universe and was created by BMW Group and Critical Software to build top-notch software to support BMW future driving machines.
In order to create a memorable brand we knew we had to create something…well, memorable. To do it we design a logo vibrant, modern and that embraces movement as a concept. The colours, vibrant and electrical, incorporate the energy and vitality of the company.
Critical Techworks website is appealing, simple and functional. Designed to explain the company to future collaborators the website reflects the culture of the two companies behind this project: BMW Group and Critical Software.
We wanted the users to explore easily the site and without any effort apply to a new job.