The Love of Cycling
Humbl Cycles
Nestled in the Swiss Alps
Humbl is the creation of Lukas Dubach, a cycle brand designed and assembled for the love of cycling. More than just a brand, Humbl is a philosophy—one that strips away the noise and complexity to bring riders back to the pure joy of the ride.
At Lavva, we crafted a brand identity that embodies this ethos
With a name that speaks to simplicity and a design language that feels effortless yet bold, Humbl is about rediscovering the essence of cycling. The tagline, "Ready to Rumble," captures the spirit of adventure, freedom, and the undeniable thrill of the road ahead.
Inspired by the raw beauty of the Swiss Alps, the visual identity embraces minimalism with purpose
Bold typography, a vibrant yet balanced color palette, and subtle yet distinctive design elements echo Humbl’s commitment to stripping cycling back to its purest form. Every touchpoint, from packaging to digital experiences, reflects an understated confidence—allowing the rider and the ride to take center stage.
Beyond aesthetics, we developed a brand voice that speaks to cyclists with authenticity and passion. Humbl isn’t about exclusivity or performance jargon; it’s about the feeling of the wind on your face, the grind of the ascent, and the exhilaration of the descent. It’s cycling, simplified.
"The collaboration was chosen for the creativity throughout the process and the thoughtful approach. From the very beginning, we didn’t just aim to create a ‘cool’ brand; instead, we went a step deeper to evaluate what the brand should truly convey and the values it should represent. We also ensured that the brand aligned with my vision and personality. This approach stood out compared to other agencies."
Lukas Dubach, Founder of Humbl Cycles
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