"Aradas, seed of life." 

#aradas #branding #design
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Unfortunately, we don’t have so many projects created for our community, so when the parish council of Aradas (Aveiro) invited us to create a new brand for them we immediately replied yes!

For us it was a great opportunity to make something for the public without any commercial interest. We really enjoyed this one. It was fun and playful to do it and at the end everyone was delighted with the final result.

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Plowed land
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Heerada
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Seeds of life

We started by exploring the toponomy Aradas, indicative of “terras aradas” (ploughed land), despite there are some that argue that its origin is from “Herada” a “place covered with ivy”. We merge them in the new identity.

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The final result is a brand that ties with the legacy and history of the land but also reflecting it's new contemporary side. 

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Up next

The Portuguese Stone Tailors.  

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